ABOUT CHUNKY BOY (A VERY BRIEF STORY ABOUT THE WHO'S AND WHAT'S ITS)
Chunky Boy was born in 2017 on a dream, a dream to create a space where my wonderfully weird designs could incite joy and warmth for all. Holding a strong focus on comfort, super fun knits, and zero-waste design. I love to wear clothes that feel like a hug from someone you love. Creating mindful knits that will last you a lifetime, not just a season.
I’m from a small (very small) town in New Zealand called Whakatu, located in the sunny Hawkes Bay. But Naarm/Melbourne is where my heart belongs. It's where all these wonderful knits are made with locally sourced, super-snuggly Australian Merino Wool.
The early years of Chunky Boy saw me knitting everything by hand, from jumpers to beanies, blankets to bags and everything in-between. I find beauty in making things with my hands, the connection between my mind and the physical outcome of crafting is so therapeutic. Calming my monkey mind and allowing me, an ‘active relaxer’ to relax and switch off the chaos. Being diagnosed with LV2 Autism and ADHD (AuDHD) has allowed me to better understand myself and my business. No 9-5 here! I enjoy the freedom of working when I feel like it, on my terms and because of this I genuinely enjoy making every single knit. After so many years in the game, knitting my creations still brings me so much joy and accomplishment.
In 2025, after the birth of my son Harlow, I had to reimagine the business I had built. Making absolutely everything myself was no longer a viable option as a mum. I had to go back to the drawing board. I had to diversify, I needed to alleviate this pressure I’d put on myself. So, I started to explore having my designs manufactured overseas. After thoroughly researching manufacturers and months of sampling I dove head fist into the deep and the Tiger Tale Jumper” was born. Designed in Melbourne, ethically made in China (you can read about that here) and with a price point that made my work more financially more accessible to all.
The balance of producing both handmade and machine-made knitwear has taken time but now Chunky Boy has the best of both worlds. I still create custom orders and my one-off handmade gems in Melbourne but now I get to prioritise spending time with my little one and that is its own kind of special magic.
If you're after something special, a custom knit or want one for your own designs brought to life. Please don’t hesitate to reach out. Fill out the form here or email me directly: chunkyboyknits@gmail.com
Snuggly wishes, Lillie xx
Publications:
FRANKIE MAGAZINE - Issue 107 (Pages: 24, 60 - 61).
FRANKIE MAGAZINE - Issue 115 (Page 15)
LUCYS MAGAZINE - Volume 65 (Pages: 136 - 141 and Back Cover).
LUCYS MAGAZINE - Volume 63 (Pages: Front Cover, 198, 201 and 205).